Made to Stick: Why Some Ideas Survive and Others Die
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The Paradox of Choice: Why More Is Less
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Deluxe: How Luxury Lost Its Luster
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Why We Buy: The Science Of Shopping
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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How Customers Think: Essential Insights into the Mind of the Market
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Deluxe: How Luxury Lost Its Luster
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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Trading Up: The New American Luxury
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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Author: Lisa Johnson
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Mass Affluence: Seven New Rules of Marketing to Today`s Consumer
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How Brands Become Icons: The Principles of Cultural Branding
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Deluxe: How Luxury Lost Its Luster
Author: Dana Thomas
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Why People Don't Buy Things: Five Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience
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Trading Up: The New American Luxury
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Call of the Mall : The Geography of Shopping by the Author of Why We Buy
Author: Paco Underhill
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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Living It Up : America's Love Affair with Luxury
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Treasure Hunt: Inside the Mind of the New Consumer
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The Soul of the New Consumer
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
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Why People Buy
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Why People Buy : Achieving the Selling Zone
Author: Guy Baker
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