The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competing on Analytics: The New Science of Winning
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Marketer's Toolkit: The 10 Strategies You Need To Succeed (Harvard Business Essentials)
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JavaScript: A Beginner's Guide, Second Edition
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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Private Label Strategy: How to Meet the Store Brand Challenge
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JavaScript for the World Wide Web, Fifth Edition (Visual QuickStart Guide)
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The Future of Competition: Co-Creating Unique Value with Customers
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PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide (Visual Quickpro Guide)
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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How Brands Become Icons: The Principles of Cultural Branding
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Perl and CGI for the World Wide Web, Second Edition (Visual QuickStart Guide)
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XML for the World Wide Web (Visual QuickStart Guide)
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Customer Equity: Building and Managing Relationships As Valuable Assets
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DHTML and CSS for the World Wide Web, Third Edition (Visual QuickStart Guide)
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
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Strategic Marketing Management, Third Edition: planning, implementation and control
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High Performance Marketing: Bringing Method to the Madness of Marketing
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Return on Marketing Investment
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The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth
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