The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Good to Great: Why Some Companies Make the Leap... and Others Don't
Author: Jim Collins
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Paradox of Choice: Why More Is Less
Author: Barry Schwartz
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Why We Buy: The Science Of Shopping
Author: Paco Underhill
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Deluxe: How Luxury Lost Its Luster
Author: Dana Thomas
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Deluxe: How Luxury Lost Its Luster
Author: Dana Thomas
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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
Author: Radha Chadha
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Author: Paco Underhill
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Author: Pamela Danziger
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Deluxe: How Luxury Lost Its Luster
Author: Dana Thomas
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Lovemarks: The Future Beyond Brands
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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Author: Lisa Johnson
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Author: Jon Berry
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Priceless: Turning Ordinary Products into Extraordinary Experiences
Author: Diana Lasalle
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Treasure Hunt: Inside the Mind of the New Consumer
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
Author: Virginia Postrel
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Living It Up : America's Love Affair with Luxury
Author: James B. Twitchell
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.)
Author: Virginia Postrel
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Luxury Brand Management: A World of Privilege
Author: Michel Chevalier
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Treasure Hunt: Inside the Mind of the New Consumer
Author: Michael J. Silverstein
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Author: Paul Nunes
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Brand Hijack : Marketing Without Marketing
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Cause Related Marketing
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Brand Spirit : How Cause Related Marketing Builds Brands
Author: Hamish Pringle
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Brand Spirit: How Cause Related Marketing Builds Brands
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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
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The One To One Future - Building Relationships One Customer At A Time
Author: Don and Rogers, Martha, Ph.D. Peppers
Manufacturer: Currency / Doubleday
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The One To One Future - Building Relationships One Customer At A Time
Author: Don and Rogers, Martha, Ph.D. Peppers
Manufacturer: Currency / Doubleday
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