The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Made to Stick: Why Some Ideas Survive and Others Die
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Tribes: We Need You to Lead Us
Author: Seth Godin
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Zag: The Number One Strategy of High-Performance Brands
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Truth, Lies and Advertising : The Art of Account Planning
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The Long Tail: Why the Future of Business is Selling Less of More
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Pay It Down! : From Debt to Wealth on $10 a Day
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The 22 Immutable Laws of Branding
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How Customers Think: Essential Insights into the Mind of the Market
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Lovemarks: The Future Beyond Brands
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
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Lovemarks: The Future Beyond Brands
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Positioning: The Battle for Your Mind
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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How Brands Become Icons: The Principles of Cultural Branding
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Buzzmarketing: Get People to Talk About Your Stuff
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
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Under the Radar: Talking to Today's Cynical Consumer
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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Brand Hijack: Marketing Without Marketing
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The Dance of Fear: Rising Above Anxiety, Fear, and Shame to Be Your Best and Bravest Self
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Brand Hijack: Marketing Without Marketing
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Brand Hijack : Marketing Without Marketing
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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
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Lovemarks: The Future Beyond Brands
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Creative Company: How St. Luke`s Became "the Ad Agency to End All Ad Agencies"
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
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Tattoos: The Ultimate Proof Of A Successful Brand
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
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