Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated) : Michael J. Silverstein

Treasure Hunt: Inside the Mind of the New Consumer Author: Michael J. Silverstein Manufacturer: Portfolio Hardcover ListPrice: $26.95 Offer: $21.56	Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes Author: Pamela Danziger Manufacturer: Kaplan Business ListPrice: $27.00 Offer: $17.82	Mass Affluence: Seven New Rules of Marketing to Today's Consumer Author: Paul Nunes Manufacturer: Harvard Business School Press ListPrice: $32.95 Offer: $24.05
Living It Up : America's Love Affair with Luxury Author: James B. Twitchell Manufacturer: Simon & Schuster ListPrice: $14.00 Offer: $11.90	Deluxe: How Luxury Lost Its Luster Author: Dana Thomas Manufacturer: Penguin Press HC, The ListPrice: $27.95 Offer: $7.49	Why We Buy: The Science Of Shopping Author: Paco Underhill Manufacturer: Simon & Schuster ListPrice: $15.00 Offer: $10.20
The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Manufacturer: Back Bay Books ListPrice: $14.99 Offer: $8.99	Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior Author: Pamela Danziger Manufacturer: Kaplan Business ListPrice: $19.95 Offer: $13.57	Luxury Brand Management: A World of Privilege Author: Michel Chevalier Manufacturer: Wiley ListPrice: $39.95 Offer: $31.96
The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury Author: Radha Chadha Manufacturer: Nicholas Brealey Publishing ListPrice: $35.00 Offer: $23.10